To build a “real” business, that will produce a return on investment (be it time, or money) you must have:
- A “Sustainable Economic Engine”: refers to a system or model that consistently generates sufficient revenue to cover its costs, maintain profitability, and support long-term growth without overly relying on external capital or unsustainable practices. It ensures financial stability through efficient operations, strategic investments, and resilience against economic fluctuations.
- For that engine to run optimally, leadership must set Clear, Aligned Goals, paired with a Compelling Vision.
- Lastly, you put the right people in the right seats* to run the Engine; these are individuals or teams who can execute against the goals and whose incentives are properly aligned with the economic rewards and the overall vision.