I help first-time founders navigate growing pains, and I’m building my third startup, Zozy, an app that tells people whether something is overpriced or a good deal when they’re shopping IRL.
I’ve spent the last 15+ years building companies, products and teams, so most of the growing pains I help with come down to some combination of people, systems, or both.
How I can help
I’m particularly passionate about helping first-time founders through the operational and emotional grow pains that come with a startup that is scaling. I’ve worked with 50+ startups over the past 15 years, and most of the time the problem is one of 3 things:
- right person / wrong or missing system
- wrong person / right system
- wrong person / wrong or missing system
I help diagnose the real problem, make a plan, build the systems, then get the right people into the right seats.
Things I’m curious about
🤓 Collaborative Communities
Bringing the right people together around a shared goal, and create the conditions for them to build something greater together than they could alone.
🧠 What stays uniquely human
As technology becomes capable of doing more for us, what should we do more of, what should we do less of, and how do we keep creativity and collaboration at the heart of it?
🛍️ Buyer-aligned version of commerce
Shifting power away from whoever spends the most to influence us, and toward the person actually spending the money, through knowledge and joyful functionality.
Work
Role | Company | Years |
Founder | 2026 — | |
Head of Talent | 2022 - 2024 | |
Head of Talent | 2021 - 2023 | |
Founder | Avra Talent (now Carrara) | 2017 - 2022 (acquired) |
Interim COO | 2016 | |
Cofounder | 2011 - 2015 (acquired) |
(C) 2026 | Last updated @Sunday