Goal Achievement Framework

Maren Kate
Last updated
Sep 4, 2023 8:45 PM
An Objective tells us where to go. A Key Result is what we need to achieve to reach our objective. Projects are scoped, broken down into tasks, assigned to individuals, and directly impact achieving Key Results.

🥅 Clear goals = what gets done.

🧑 Clear roles = who gets it done.


Over-arching goal

Measured by year(s)


Measured by quarter(s)

An Objective is a description of something that you’d like to achieve in the future. An Objective sets the direction — like a destination on a map. Objectives shouldn’t be technical and shouldn’t contain a metric, so that everyone understands where to go.

Key Results

Specific and rolls up into objectives

A Key Result is a measurable outcome required to achieve the Objective. It contains a metric with a start and target value. Key Results measure progress towards the Objective — like a signpost that shows how close you are to your Objective.


Supports KRs

Initiatives are all the projects and tasks that will help you achieve a Key Result. Imagine your organization is a car. The Objective is your destination, the Key Results show if you’re heading in the right direction, and the Initiatives are what you’ll do to get your car moving.


The building blocks of projects


At Mahway we are currently using BetterWorks to manage our OKR process, I’ve also heard good things about Lattice as an OKR tracking platform.